Celebrating 25 Years of Geoff Rowley x Vans

This year marks Global Skate Athlete Geoff Rowley’s 25-year anniversary with the brand. Geoff is recognized as one of the most influential street skaters of all time, and his vision has been instrumental in reshaping the trajectory of skate shoe design over the years.

To celebrate this milestone and pay tribute to his iconic legacy, we’ve launched the Rowley 25th Anniversary collection, leading with the Skate Rowley silhouette that dates to the early 2000s when the shoe was available exclusively at core skate shops. As an update to that original grassroots approach, this year we are releasing exclusive collaboration Rowley signature models for key Vans Checkerboard Union (VCU) accounts including Labor and Pawnshop. VCU is a brand initiative that highlights the vital role skate shops play in supporting and shaping the skateboard community. The union is comprised of a collective of skate shops that embody Vans' core values and “Off The Wall” spirit, and is dedicated to uplifting and advancing the community and culture of skateboarding.

This November, we released two styles in the Americas, the Skate Rowley and Rowley XLT, available at Vans retail locations and Vans.com, as well as a campaign that is being adopted globally over the next month and was recently featured in Thrasher Magazine. In addition, Pawnshop will host a shoe launch event Monday, 11/18, to bring together the core skate community from 7-12 PM at their new Pomona location. The event will feature two video premieres, a Steve Van Doren BBQ, a photo show featuring skate photographer Anthony Acosta and live music.