OTW by Vans Arrives: A New Platform for Vans Design Exploration and Experiences
A pinnacle expression of the brand that salutes skateboarding as the original cultural disruptor. First introduced with a skate installation on the Seine during Paris Fashion Week Men’s in June 2023, OTW by Vans is a dedicated space to push the boundaries of product design and experiences. The sublabel intersects with the most influential innovators from skateboarding, art, design, music and entertainment.
“OTW by Vans is a frontier for progression, experiences and collaboration,” says Ian Ginoza, VP of Creative Direction for OTW by Vans. “The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”